Magpie Studio’s identity for a new plant-based haircare range with roots in Egypt
London’s Magpie Studio has created the brand identity, packaging and various marketing collateral for a plant-based haircare range called Khali Min, which launched earlier this month in Selfridges.
Even though it hurts at first learning to walk in the sandals. I’ve master it and can now walk barefoot in them! They work! The areas that hurt the most are areas of my body I have serious problems. I’m finding it hard to switch shoes and walk without the pain. I am getting great positive results from daily wearing of the sandals! I recommend these wonderful shoes to everyone! Buy Reflexology Sandals For Reguler Use
Meaning ‘Free from’ in Arabic, Khali Min is a clean and conscious brand that creates sustainable products formulated in the UK but with roots in Egypt. It has an emphasis on high performance, fair-trade, transparent sourcing and non-toxic ingredients, so the brief to Magpie was to develop an identity that would “balance its Egyptian heritage with a clean and modern aesthetic to appeal to a conscious audience”. But because it’s a startup, the launch needed to be budget-friendly.
Taking a heap of inspiration from its Egyptian roots, Magpie created an Arabic pattern that transforms into free-flowing lines, “representing unruly hair that’s been tamed,” as the studio puts it. The logo draws reference from Arabic calligraphy and Magpie used playful language to further build the narrative with lines like ‘raised in the warm desert winds of Egypt, we know a thing or two about haircare’ and ‘freedom for your spirit, not just your hair’.
Product photography, meanwhile, evokes warmth and gives a sun-drenched feeling, styled using raw natural ingredients.
These are exactly what I thought they would be! Good quality and match description. They are great for relaxing tense, tired muscles in your feet. One thing to understand is that these slippers are therapeutic in nature – you’re not supposed to wear them all day and it is not going to feel great while you are wearing them, but what a pain relief they provide after you’re done. It just feels like walking on pebbles, which is great for human feet, you build up your tolerance. First day I could barely wear them for a minute, because my feet were so tight! Week into it I could wear them for an hour and first 40 minutes it actually felt amazing. The point is – just know what you’re buying, they are going to hurt, but they are supposed to, just like it would hurt to get medicinal deep foot massage. Get Reflexology Sandals For Feet Acupuncture
Khali Min’s founder Vanessa Kahlo said: “We asked Magpie to draw from a storied, structured cultural tradition that is instantly recognisable. Their genius was to create an Arabic-influenced typographical logo and an arabesque interpretation that pays tribute to this heritage. They gave us something familiar but new.”
Since its launch, Khali Min has been recognised in the Beauty Shortlist’s Wellbeing Awards and it is now stocked in Selfridges, with its spring collection making its debut this month.
Read more: creativeboom.com